{"id":100005500,"date":"2026-04-24T18:44:27","date_gmt":"2026-04-24T16:44:27","guid":{"rendered":"https:\/\/swissholdings.ch\/en\/?p=100005500"},"modified":"2026-04-24T18:46:13","modified_gmt":"2026-04-24T16:46:13","slug":"2026-general-assembly-a-changing-world-order-how-will-switzerland-remain-an-attractive-business-location","status":"publish","type":"post","link":"https:\/\/swissholdings.ch\/en\/2026-general-assembly-a-changing-world-order-how-will-switzerland-remain-an-attractive-business-location\/","title":{"rendered":"2026 General Assembly: A Changing World Order \u2013 How Will Switzerland Remain an Attractive Business Location?"},"content":{"rendered":"

This year\u2019s SwissHoldings General Assembly focused on the question of how Switzerland and its multinational companies can remain successful in a world increasingly marked by geopolitical tensions. Under the title \u201cThe Rise of Power Politics \u2013 Opportunities for Switzerland in the New World Order,\u201d high-ranking representatives from politics, administration, business, and academia discussed the changing global landscape and its implications for Switzerland as a business location. The conclusion of the discussions is clear: Switzerland needs a clear economic policy vision. Such a vision will only be effective if it is implemented with determination.<\/span><\/b>\u00a0<\/span><\/p>\n

Geopolitical tensions, rising protectionism, and the ongoing decline of multilateralism are fundamentally altering the global landscape. Faith in a stable, rules-based international order has given way to a phase of increasing power politics. This presents new challenges for Switzerland as an open economy. However, we should view these as opportunities: \u201cTo remain successful in the long term, Switzerland must focus on its strengths, develop a clear economic policy vision, and implement it consistently,\u201d urges SwissHoldings President Andreas Bohrer.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Opening speech: Andreas Bohrer \u2013 President of SwissHoldings and Member of the Executive Committee of the Lonza Group<\/em><\/p>\n

Following the President\u2019s opening remarks, Federal Councillor Ignazio Cassis\u00a0analyzed\u00a0current geopolitical developments from the federal government\u2019s perspective and outlined how Switzerland can position itself in an environment increasingly shaped by power politics. Political scientist Christoph Frei provided an analytical assessment of global changes. He focused\u00a0in particular on\u00a0the structural shifts in the international order and their significance for open economies such as Switzerland.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Keynote speech: Federal Councillor Ignazio Cassis<\/em><\/p>\n

Switzerland as a Business Location Under Pressure in Global Competition<\/span><\/b>\u00a0<\/span><\/p>\n

In the subsequent panel discussion, moderated by Urs\u00a0Gredig, Daniela Stoffel (State Secretary for International Financial Affairs), National Councillor\u00a0Gerhard Pfister, and\u00a0Severin Schwan (Chairman of\u00a0the Board of Directors of F. Hoffmann-La Roche AG) discussed the impact of geopolitical developments on Switzerland as a business location and on Swiss companies. The discussion focused on issues of competitiveness and the economic policy framework. It became clear that geopolitical developments are increasingly shaping economic issues and that Switzerland is called upon to\u00a0leverage\u00a0its strengths in a targeted manner.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

On the panel from left to right: Urs Gredig, Daniela Stoffel, National Councillor Gerhard Pfister, Severin Schwan<\/em><\/p>\n

Switzerland\u2019s economic success cannot be taken for granted.\u00a0The country must\u00a0act decisively\u00a0in order to\u00a0succeed\u00a0in the global competition among business locations. Standing still is not an option in this environment.\u00a0It is important for\u00a0Switzerland\u00a0to build on its\u00a0traditional strengths and those of its economy.\u00a0To do\u00a0so a\u00a0clear economic policy vision and its consistent implementation are\u00a0required. Switzerland must vigorously position itself as a leading location for\u00a0multinational, innovative companies with high value-added. Headquarters functions,\u00a0research and development, and high-quality manufacturing activities are of\u00a0central importance\u00a0in this regard. For Switzerland, this results in attractive and well-paid jobs as well as substantial tax revenues\u2014a foundation for the country’s long-term prosperity.<\/span>\u00a0<\/span><\/p>\n

The Importance of Dialogue for the Future of the\u00a0Business\u00a0Location<\/span><\/b>\u00a0<\/span><\/p>\n

To conclude the event, SwissHoldings CEO Gabriel Rumo emphasized the importance of constructive dialogue between business, politics, and administration: \u201cEspecially in an environment increasingly shaped by power politics, coordinated and solution-oriented approaches are needed to effectively address new challenges. It is crucial that we work together to further develop Switzerland\u2019s competitiveness with a clear focus.\u201d<\/span>\u00a0<\/span><\/p>\n

The General Assembly has shown that, in a changing global environment, Switzerland must make targeted use of its proven strengths and capitalize on new opportunities. This involves, in particular, proactively\u00a0developing the economic policy framework, avoiding additional burdens on businesses, and securing international competitiveness in the long term.<\/span>\u00a0<\/span><\/p>\n

For further information:
\n<\/strong>Julia Besnier | Head Communications & Public Affairs
\njulia.besnier@swissholdings.ch<\/a>\u00a0| +41 31 356 68 60<\/p>\n","protected":false},"excerpt":{"rendered":"

This year\u2019s SwissHoldings General Assembly focused on the question of how Switzerland and its multinational companies can remain successful in a world increasingly marked by geopolitical tensions. Under the title \u201cThe Rise of Power Politics \u2013 Opportunities for Switzerland in the New World Order,\u201d high-ranking representatives from politics, administration, business, and academia discussed the changing …<\/p>\n","protected":false},"author":2680,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[],"class_list":["post-100005500","post","type-post","status-publish","format-standard","hentry","category-allgemein","category-medienmitteilungen"],"yoast_head":"\n2026 General Assembly: A Changing World Order \u2013 How Will Switzerland Remain an Attractive Business Location? - Swissholdings EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissholdings.ch\/en\/2026-general-assembly-a-changing-world-order-how-will-switzerland-remain-an-attractive-business-location\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 General Assembly: A Changing World Order \u2013 How Will Switzerland Remain an Attractive Business Location? - Swissholdings EN\" \/>\n<meta property=\"og:description\" content=\"This year\u2019s SwissHoldings General Assembly focused on the question of how Switzerland and its multinational companies can remain successful in a world increasingly marked by geopolitical tensions. 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